” It was only a matter of time… fancy lingerie brand Victoria’s Secret is now selling a sports bra for around $75 with built in electrodes that hook up to a heart rate monitor. Sign of our wearable tech times.
Smart garments were recently identified by analyst Gartner as the fitness wearable with the “greatest potential for growth” — vs other device types such as smart wristbands, sports watches and chest straps — with the rational being that the smart garment category is emerging from the testing phase and starting to find its way into products.
Built in tech is also hidden from view — which makes it more aesthetically pleasing than the parade of ugly plastic wristbands that have characterized the early years of this space. So smart garments may well be a natural counterbalance reaction to a surfeit of ugly fitness wearables.”