Health care is infatuated with innovation. We’re awash in innovation conferences, organizations proclaiming innovation as a core value, newly minted Chief Innovation Officers, prizes for best innovation. We think innovation is great, but there’s a downside. When organizations overemphasize innovation, they can miss out on the power of imitation – copying existing approaches that actually work. Providers need to actively seek out good ideas that have been tried and refined, bring those ideas home, and adapt them for local use.