Mobile Medical Apps: A Market on the Move

No question about it: The world wants mobile medical apps (MMAs)—and demand won’t slow down any time soon.

“The demand for remote patient monitoring is growing dramatically,” says Jeannette Tighe, from the HealthTech Advisory practice at Sagentia, a global technology advisory and product  development company headquartered in Cambridge, U.K.

How dramatically? Let the numbers tell the story. By 2015—next year—at least 500 million smartphone users worldwide will be using health-related apps, says Tighe, who recently spoke at MIT Technology Review’s EmTech conference in Cambridge, Massachusetts.

By 2017, the app market is projected to reach 26 billion users. Among its key drivers: the world’s aging population with its increasing need for medical care. In the United States alone, Tighe notes, almost 20 percent of Americans will be older than 65 by 2030, making them more vulnerable to Alzheimer’s, cardiovascular disease, and other age-associated conditions.

This changing landscape is creating an exciting opportunity for the emerging area of connected health, and MMAs may offer particularly apt solutions to the challenges of monitoring patients remotely.


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