Building A Better Version Of Capitalism Is A Massive Startup Opportunity | TechCrunch

“Why, on a philosophical level, has Facebook been so staggeringly successful? A startup that swelled into a multi billion dollar revenue generating business in a relatively short span of years, one which continues to attract billions of users every month?

According to writer and philosopher Alain de Botton the company’s success can be explained by the fact it tapped into a genuine human need that was being overlooked and underserved by the rest of the business community: the desire to have better relationships.

Whether Facebook is actually serving that need well is a whole other question, but the appetite it taps into is undeniable. And de Botton argues that other core human needs continue to be drastically underserved by the modern business community — providing a fertile opportunity for startups to fashion and forge businesses that are successful exactly because they serve the goal of increasing our wellbeing.”


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