A few months ago, Scott Cohen, CEO of data-driven online publication Vocativ, sat down with a handful of his employees to try and figure out how to get people more invested in politics. With the midterm elections looming in November, he wanted something snappy and fresh to appeal to his twenty- and thirty-something smartphone readers.
“A member of the team threw up his hand and said, ‘Well, what about a Tinder for politics?’” Cohen recalls. “Everyone loved it, and we were literally wire-framing and building it out within a day.”
Votr was born.