Lead Facebook researcher expresses regret over secret 2012 ‘mood’ study

After the story broke Saturday that Facebook had experimented with the moods of 700,000 of its users, the lead researcher on the project, Facebook data scientist Adam Kramer, sent VentureBeat an email Sunday pointing to his statement on the affair.

The research, which Kramer says was completed in 2012, manipulated the news feeds of only a small percentage of Facebook users, and then only for a small number of posts.

Kramer says the reason for the research was to “investigate the common worry that seeing friends post positive content leads to people feeling negative or left out.”

Source: venturebeat.com


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