Google reveals its next generation ‘Material’ design language — and it looks a lot like Windows and iOS

This is an unsurprising release for Google, which continues to emphasize its commitment to design in the face of perfectionist competitors like Apple.

The new design language, which will be used throughout the next version of Google’s mobile OS, Android L, has strong echoes of the designs recently adopted by Apple — and especially Microsoft.

Material looks a lot like Microsoft’s Windows 8 and Windows Phone 8 design (formerly known as “Metro) in its reliance on large squares and rectangles with full-bleed images (images that go right up to the edges of the squares, without any “chrome” or window borders). Instead of icons and windows, it’s all big, bold squares.



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